# Primary Red SW 2910

- Brand: Sherwin-Williams
- Code: SW 2910
- Hex: #AC0000 (manufacturer-published)
- LRV: 8.77 (computed)
- Undertone: red (warm, strong)
- Family: blacks
- Chroma: 0.1918 · Hue angle: 29.2°

Near-total absorption. Shows every surface flaw, so prep matters more than the colour choice.

Exterior: Highest heat gain and fade risk. Confirm the substrate is rated for it.

Screen colour is approximate. Obtain a physical sample before specifying.
Methodology: https://paintingmania.shop/color-methodology/